WE ARE AFRICAN.

Hello lovely people.

I am officially done with college now, and am officially a qualified copywriter. I’ll be embarking on a relentless voyage into the world of advertising, starting early 2013, where I’ll be learning everything there is to know about the industry itself, so that I can demolish and then create a new framework from the inside out.

I’ve spent the last month getting my portfolio done and this is why I’ve been so distant. But, my subconscious has been hovering and scouring and delving into the evolution of Under the Culture.

In just under a month I’ll be setting off on a journey into East Africa, where I’ll be exploring Malawi, Rwanda, Tanzania and Zanzibar so that I can get a fuller understanding of our place on the African continent. I’ll be documenting what I find, and will bring back insights into African culture as a whole.

We live in Cape Town, which can be easily mistaken for a peninsula off the coast of Europe, but, we are African to the core. This is why Under the Culture is expanding its scope to include Africa. We are not an island unto ourselves, in the same respect that we are not byproducts of the media.

God, I’m excited. I cannot wait to start a dialogue with all of you again as we move into the new paradigm.

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