I live in Cape Town. I study copywriting at the Red & Yellow School. I am obsessed with brands, pop culture and the future of advertising. My mission is to break down the barriers that separate us and create conversation around fundamental issues.
I believe that advertising has the potential to raise the collective consciousness of society. I believe I have a responsibility to be an instigator of change and a challenger of the status quo.
We are one tribe. Nothing happens in isolation.
Sure, moving into the heart is what they all say. They say that it is in the heart that the crystal jewel is found. They say that this is the point of union between the upper and lower worlds. They say that it is the truth, and that it will set you free. They say the heart is the centre of the universe and everything emanates from it. They say we must brave and we must follow your heart, and it is the heart that is our only true guide. They say you must connect the wiring from your heart to your brain, and that it’s this that the world needs now. They tell us to open our hearts, and to allow people in. They tell us to expand our hearts so that we include all of humanity. They say we must listen to our hearts, and that it is here that the real music plays. They say that if you reside in your heart, you will learn how to dance in the arena of angels.
But what they don’t say is that you will feel every shard of shrapnel. They purposefully emit (so that you find out for yourself) the true meaning of compassion. They leave out the part where our entire reality is flung head first into a liquidiser, and that we’ll be faced with our dark sides, relentlessly, until we love them enough to let them go. They let us discover this for ourselves. They do this because they know that we’ll eventually roll out the other side, and that we’ll know the meaning of life.
You see, they know that love is all there is. They know that everything else really is just an illusion.
2013 is officially the year of the TRIBE. According to Chinese Mythology it’s the year of the SNAKE, which makes perfect sense – the time we are living requires a highly tuned intuition and a refined energy.
The old world, which consisted of anarchy and destruction, is nearing the end. We are currently in the Age of Co-Creation. This co-creation refers to how we build the world that WE want to live in. We do this by connecting with each other and by knowing what our role is within the new world. It is about how we connect, how we evolve and how we communicate within our TRIBES.
It is also about what we choose to do within our TRIBES, and what roles we take on. But remember, we need to be adaptable as we shift and tune into the world around us. YOU ARE THE MEDIA. WE ARE THE MEDIA.
I am officially done with college now, and am officially a qualified copywriter. I’ll be embarking on a relentless voyage into the world of advertising, starting early 2013, where I’ll be learning everything there is to know about the industry itself, so that I can demolish and then create a new framework from the inside out.
I’ve spent the last month getting my portfolio done and this is why I’ve been so distant. But, my subconscious has been hovering and scouring and delving into the evolution of Under the Culture.
In just under a month I’ll be setting off on a journey into East Africa, where I’ll be exploring Malawi, Rwanda, Tanzania and Zanzibar so that I can get a fuller understanding of our place on the African continent. I’ll be documenting what I find, and will bring back insights into African culture as a whole.
We live in Cape Town, which can be easily mistaken for a peninsula off the coast of Europe, but, we are African to the core. This is why Under the Culture is expanding its scope to include Africa. We are not an island unto ourselves, in the same respect that we are not byproducts of the media.
God, I’m excited. I cannot wait to start a dialogue with all of you again as we move into the new paradigm.
Our world is a construct of our imagination. Everything involving human action is a construct. We’ve made up language, numbers, names, institutions, money, love, hate and everything in-between. We are not the constructions that we imagine ourselves to be. We ARE the creators, the silent observers, the decision makers. If we have imagined THIS world into to being, then we must imagine THE NEW WORLD into being. THE NEW WORLD is the world that is happening right now. It is not a future world. THE NEW WORLD is born out of pure awareness, and not out of ideology.
A couple of local Cape Town skaters – Calvin Davey, Sean Ross and film maker David East got together recently and shot a really slick skate video. They used the new track from Netsky – We Can Only Live Today as their soundtrack.
Netskys people saw the video and made it the official music video. You guys make me so damn proud.
Filmed and Edited by David East.
Longboarding by Calvin Davey, Sean Ross. Filmed in Cape Town, SA.
I present you the genius of Christian Tiger School. This is partially to do with me having to redeem myself after posting that kak Die Antwoord video. Bliksem, ek’s fokken jammer. It was an embarrassment to you, me and everyone associated with Under the Culture.
There is so much artistic brilliance bubbling out of Cape Town, and Christian Tiger School is one of those bubbles that is yet to pop. They’re without doubt some of the most unique and cutting edge audio acrobats in the Mother City.
Christian Tiger School are the psychedelic/dream hip-hop duo from Cape Town comprising of Luc Veermeer and Sebastian Zanasi.
Their soulful music meanders through filtered psychedelic synths to airy and playful melodies.