WE ARE AFRICAN.

Hello lovely people.

I am officially done with college now, and am officially a qualified copywriter. I’ll be embarking on a relentless voyage into the world of advertising, starting early 2013, where I’ll be learning everything there is to know about the industry itself, so that I can demolish and then create a new framework from the inside out.

I’ve spent the last month getting my portfolio done and this is why I’ve been so distant. But, my subconscious has been hovering and scouring and delving into the evolution of Under the Culture.

In just under a month I’ll be setting off on a journey into East Africa, where I’ll be exploring Malawi, Rwanda, Tanzania and Zanzibar so that I can get a fuller understanding of our place on the African continent. I’ll be documenting what I find, and will bring back insights into African culture as a whole.

We live in Cape Town, which can be easily mistaken for a peninsula off the coast of Europe, but, we are African to the core. This is why Under the Culture is expanding its scope to include Africa. We are not an island unto ourselves, in the same respect that we are not byproducts of the media.

God, I’m excited. I cannot wait to start a dialogue with all of you again as we move into the new paradigm.

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Netsky – We Can Only Live Today (Puppy) (Feat Billie) – Camo & Krooked Remix

This makes me feel warm and tingly.

A couple of local Cape Town skaters – Calvin Davey, Sean Ross and film maker David East got together recently and shot a really slick skate video. They used the new track from Netsky – We Can Only Live Today as their soundtrack.

Netskys people saw the video and made it the official music video. You guys make me so damn proud.

Filmed and Edited by David East.

Longboarding by Calvin Davey, Sean Ross. Filmed in Cape Town, SA.

Keep the streets alive. Aweh.

Thank you Felix. No we can ALL go to space.

Thank you Felix Baumgartner. You made us believe. (And Red Bull – You redefined the meaning of us getting wings. )

In 10 – 20 years time we’ll all be jetting off into space. We’ll be able to cycle to the moon on quantum levitation, anti-gravity supersonic bicycles.

We’ll be having conversations like: “Yo, I’m just gonna pop over to Neptune. Need anything?”

“Yeah man, get me one of those nano-tech ice-creams, you know, the ones that never melt.”

“Sweet man.”

“Fuck. Remember those days when we had paper money and shit?”

“Yeah dude, what a joke.”

“Aweh. Check you tonight. Safe.”

We Are Connected.

We’ve all heard the terminology: We are all one. We are all connected. We’ve heard it so often that we take it for granted as to the extent of our connection. During our daily meanderings, we over look the subtle flow of energy between us. When we raise our awareness a notch or two, we start to notice that we exist because of each other, and that every single thought and movement spreads into the world, bouncing and morphing between us and through us creating the “quantum soup” that we call life on earth.

The urge to write this arrived today, during my post Rocking the Daisies wave of synchronicity, while observing myself in my interactions with my friends. However, the seed was planted on Saturday night. Time: 11:42 pm. GPS Cordinates: -33.47’ N 18.52’’ W, or more commonly known as the Red Bull Electro Stage. Jamming to symphonic beats. Synched. Morphed together like a forest of waving branches in a hurricane of orgasmic beats.

The DJ’s: Twelv & Thesis. Lined up across four turntables. They looked like astronauts taking the helm of a spaceship. Videos projections. Surveilance footage cascading into 8-bit heaven. Futuristic. Conceptual. Poignant. The visuals mingle with the experimental beats. We’re teleported into the year 2078.

 I look around me. All eyes are up, looking into each other. We’re sensing each others rhythm. We’re locked into one dance. Our bodies melt. Our personal space is obliterated in a surge of serotonin and sweat. We see each other. Bodies liquefy into a river without a beginning or an end. Souls weaving. A vortex. Warping. Merging. Colliding. Fusing together in a cosmic stomping ground.  Time travelling. Gathering the past. Stirring it into the present.

We move because of the music. The music moves because of us.

I reach my apex. The beat moves on.

Time: 02:16 am.

Place: Somewhere between Red Bull and Main Stage.

Our bodies still swaying in a translucent symphony of sex and symmetry. A giant beach ball. Bouncing down the slope. Grown men and women chasing and kicking and diving and recovering the inner child. Laughter. Tomfoolery.

We skip another 25 metres and the sound of Block Parties’ This Modern Love takes over. The sound reverberating through the earth and up our legs and into our chests. The beat goes on. Weaving in and out of each other. Daisies blossoming from under our shoes.

The hinges of society completely and utterly ripped apart. Everyone is open. Laid bare. Huston, we have lift off.

Rocking the Daisies proved to be the ultimate microcosm of the potential for life on earth. A world where boundaries don’t exist. A world where we are free to be ourselves. A world that is already here. And we made it.

Enter the Age of Networked Intelligence.

Clevedon Road, Muizenberg. 

When I lived in Clevedon Road, Muizenberg, I walked past this everyday on my way work. I was conflicted at the time – my intuition was telling me to start a career in advertising, yet the world around me was shattered and I saw advertising at the very heart of the fragmented society I was living in.

Luckily, we have finally become immune to traditional advertising. We are no longer the puppets of mass media. The digital world has already merged with the physical world. We are the Internet. We are it. We are the storytellers. We decide which brands live, and which brands die. We are the brands. We are the Indigo children. We are the economy. We are the government. We are nature. We are the society. We are the instigators. We are the media.

Of course, our work does not start and end with the Internet.

We are also acutely aware of how every single time we leave our front door that we’re creating the world we live in. We know that every single breath is an opportunity to elevate our consciousness, and the consciousness of those around us.

We have created a world in which we communicate online and in the “real world” simultaneously. The lines between “the real world” and the digital world have merged.

Never before in our history have we had so much power to affect change. Never before have we been able to mobilize, connect and collaborate with so many tribes around the globe. Never before have we had immediate access to so much information. Never before have we had the ability to connect with the entire world simultaneously.

I am forever indebted to the artist who made this. Your message eventually hit home.

I am indebted to the planet and everyone who has been a part of my journey. I have a responsibility to use my creativity and the media to its full potential.

I am enormously privileged to be in the position that I’m in. I’m busy finishing off my portfolio at The Red and Yellow School of Advertising. I feel honoured to have worked with some of the brightest minds in the country and to have made friends who have the same goal in mind: To harness the power of the media and use it to change the world.

I have yet to meet the artist who created this. I hope you’re out there, right now, reading this. You were right. I AM the media. YOU are the media. WE are the media.

You’re Welcome.

Muizenberg is the dreaming centre of Cape Town. While the rest of the world are soaking up radiation from their PC computers, we’re at home, baking cookies. Once we’re done we’ll invite you around to sample a few with a pot of percolated coffee and a hand-rolled cigarette. It’s a pleasure. You’re welcome.

Some of us work a 9 to 5. When we leave home in the morning the dream continues; we take a little bit of the reverie with us into the world.

We don’t care whether you’re a NASA retiree of a warzone refugee – when you’re here you’re knighted as one of the Familia. One of the familiar. One of the fam.

We’re a tribe and we don’t even have a dress code. You can walk to the beach at 9:30 on a Monday morning in your Hello Kitty PJ’s and your sheepskin slippers to check out the surf and you won’t get any skeef looks. Alles is reg with the world. No skaam. Leave it at the door.

Maybe it’s the sea air; maybe it’s the feng shui, who knows? It could just be the lack of MTV.