WE ARE AFRICAN.

Hello lovely people.

I am officially done with college now, and am officially a qualified copywriter. I’ll be embarking on a relentless voyage into the world of advertising, starting early 2013, where I’ll be learning everything there is to know about the industry itself, so that I can demolish and then create a new framework from the inside out.

I’ve spent the last month getting my portfolio done and this is why I’ve been so distant. But, my subconscious has been hovering and scouring and delving into the evolution of Under the Culture.

In just under a month I’ll be setting off on a journey into East Africa, where I’ll be exploring Malawi, Rwanda, Tanzania and Zanzibar so that I can get a fuller understanding of our place on the African continent. I’ll be documenting what I find, and will bring back insights into African culture as a whole.

We live in Cape Town, which can be easily mistaken for a peninsula off the coast of Europe, but, we are African to the core. This is why Under the Culture is expanding its scope to include Africa. We are not an island unto ourselves, in the same respect that we are not byproducts of the media.

God, I’m excited. I cannot wait to start a dialogue with all of you again as we move into the new paradigm.

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Netsky – We Can Only Live Today (Puppy) (Feat Billie) – Camo & Krooked Remix

This makes me feel warm and tingly.

A couple of local Cape Town skaters – Calvin Davey, Sean Ross and film maker David East got together recently and shot a really slick skate video. They used the new track from Netsky – We Can Only Live Today as their soundtrack.

Netskys people saw the video and made it the official music video. You guys make me so damn proud.

Filmed and Edited by David East.

Longboarding by Calvin Davey, Sean Ross. Filmed in Cape Town, SA.

Keep the streets alive. Aweh.

Electric Mountain /// Christian Tiger School

 

I present you the genius of Christian Tiger School. This is partially to do with me having to redeem myself after posting that kak Die Antwoord video. Bliksem, ek’s fokken jammer. It was an embarrassment to you, me and everyone associated with Under the Culture.

There is so much artistic brilliance bubbling out of Cape Town, and Christian Tiger School is one of those bubbles that is yet to pop. They’re without doubt some of the most unique and cutting edge audio acrobats in the Mother City.

Christian Tiger School are the psychedelic/dream hip-hop duo from Cape Town comprising of Luc Veermeer and Sebastian Zanasi.

Their soulful music meanders through filtered psychedelic synths to airy and playful melodies.

Enjoy.

Download their debut album “Third Floor” here:

 http://bombaada.bandcamp.com/

Soundcloud:

 Christian Tiger School

Enter the Age of Networked Intelligence.

Clevedon Road, Muizenberg. 

When I lived in Clevedon Road, Muizenberg, I walked past this everyday on my way work. I was conflicted at the time – my intuition was telling me to start a career in advertising, yet the world around me was shattered and I saw advertising at the very heart of the fragmented society I was living in.

Luckily, we have finally become immune to traditional advertising. We are no longer the puppets of mass media. The digital world has already merged with the physical world. We are the Internet. We are it. We are the storytellers. We decide which brands live, and which brands die. We are the brands. We are the Indigo children. We are the economy. We are the government. We are nature. We are the society. We are the instigators. We are the media.

Of course, our work does not start and end with the Internet.

We are also acutely aware of how every single time we leave our front door that we’re creating the world we live in. We know that every single breath is an opportunity to elevate our consciousness, and the consciousness of those around us.

We have created a world in which we communicate online and in the “real world” simultaneously. The lines between “the real world” and the digital world have merged.

Never before in our history have we had so much power to affect change. Never before have we been able to mobilize, connect and collaborate with so many tribes around the globe. Never before have we had immediate access to so much information. Never before have we had the ability to connect with the entire world simultaneously.

I am forever indebted to the artist who made this. Your message eventually hit home.

I am indebted to the planet and everyone who has been a part of my journey. I have a responsibility to use my creativity and the media to its full potential.

I am enormously privileged to be in the position that I’m in. I’m busy finishing off my portfolio at The Red and Yellow School of Advertising. I feel honoured to have worked with some of the brightest minds in the country and to have made friends who have the same goal in mind: To harness the power of the media and use it to change the world.

I have yet to meet the artist who created this. I hope you’re out there, right now, reading this. You were right. I AM the media. YOU are the media. WE are the media.

You’re Welcome.

Muizenberg is the dreaming centre of Cape Town. While the rest of the world are soaking up radiation from their PC computers, we’re at home, baking cookies. Once we’re done we’ll invite you around to sample a few with a pot of percolated coffee and a hand-rolled cigarette. It’s a pleasure. You’re welcome.

Some of us work a 9 to 5. When we leave home in the morning the dream continues; we take a little bit of the reverie with us into the world.

We don’t care whether you’re a NASA retiree of a warzone refugee – when you’re here you’re knighted as one of the Familia. One of the familiar. One of the fam.

We’re a tribe and we don’t even have a dress code. You can walk to the beach at 9:30 on a Monday morning in your Hello Kitty PJ’s and your sheepskin slippers to check out the surf and you won’t get any skeef looks. Alles is reg with the world. No skaam. Leave it at the door.

Maybe it’s the sea air; maybe it’s the feng shui, who knows? It could just be the lack of MTV.