2013 is a party. AND WE’RE ALL INVITED.

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2013 is officially the year of the TRIBE. According to Chinese Mythology it’s the year of the SNAKE, which makes perfect sense – the time we are living requires a highly tuned intuition and a refined energy.

The old world, which consisted of anarchy and destruction, is nearing the end. We are currently in the Age of Co-Creation. This co-creation refers to how we build the world that WE want to live in. We do this by connecting with each other and by knowing what our role is within the new world. It is about how we connect, how we evolve and how we communicate within our TRIBES.

It is also about what we choose to do within our TRIBES, and what roles we take on. But remember, we need to be adaptable as we shift and tune into the world around us. YOU ARE THE MEDIA. WE ARE THE MEDIA.

The REVOLUTION is well under way.

WE ARE AFRICAN.

Hello lovely people.

I am officially done with college now, and am officially a qualified copywriter. I’ll be embarking on a relentless voyage into the world of advertising, starting early 2013, where I’ll be learning everything there is to know about the industry itself, so that I can demolish and then create a new framework from the inside out.

I’ve spent the last month getting my portfolio done and this is why I’ve been so distant. But, my subconscious has been hovering and scouring and delving into the evolution of Under the Culture.

In just under a month I’ll be setting off on a journey into East Africa, where I’ll be exploring Malawi, Rwanda, Tanzania and Zanzibar so that I can get a fuller understanding of our place on the African continent. I’ll be documenting what I find, and will bring back insights into African culture as a whole.

We live in Cape Town, which can be easily mistaken for a peninsula off the coast of Europe, but, we are African to the core. This is why Under the Culture is expanding its scope to include Africa. We are not an island unto ourselves, in the same respect that we are not byproducts of the media.

God, I’m excited. I cannot wait to start a dialogue with all of you again as we move into the new paradigm.

Netsky – We Can Only Live Today (Puppy) (Feat Billie) – Camo & Krooked Remix

This makes me feel warm and tingly.

A couple of local Cape Town skaters – Calvin Davey, Sean Ross and film maker David East got together recently and shot a really slick skate video. They used the new track from Netsky – We Can Only Live Today as their soundtrack.

Netskys people saw the video and made it the official music video. You guys make me so damn proud.

Filmed and Edited by David East.

Longboarding by Calvin Davey, Sean Ross. Filmed in Cape Town, SA.

Keep the streets alive. Aweh.

Enter the Age of Networked Intelligence.

Clevedon Road, Muizenberg. 

When I lived in Clevedon Road, Muizenberg, I walked past this everyday on my way work. I was conflicted at the time – my intuition was telling me to start a career in advertising, yet the world around me was shattered and I saw advertising at the very heart of the fragmented society I was living in.

Luckily, we have finally become immune to traditional advertising. We are no longer the puppets of mass media. The digital world has already merged with the physical world. We are the Internet. We are it. We are the storytellers. We decide which brands live, and which brands die. We are the brands. We are the Indigo children. We are the economy. We are the government. We are nature. We are the society. We are the instigators. We are the media.

Of course, our work does not start and end with the Internet.

We are also acutely aware of how every single time we leave our front door that we’re creating the world we live in. We know that every single breath is an opportunity to elevate our consciousness, and the consciousness of those around us.

We have created a world in which we communicate online and in the “real world” simultaneously. The lines between “the real world” and the digital world have merged.

Never before in our history have we had so much power to affect change. Never before have we been able to mobilize, connect and collaborate with so many tribes around the globe. Never before have we had immediate access to so much information. Never before have we had the ability to connect with the entire world simultaneously.

I am forever indebted to the artist who made this. Your message eventually hit home.

I am indebted to the planet and everyone who has been a part of my journey. I have a responsibility to use my creativity and the media to its full potential.

I am enormously privileged to be in the position that I’m in. I’m busy finishing off my portfolio at The Red and Yellow School of Advertising. I feel honoured to have worked with some of the brightest minds in the country and to have made friends who have the same goal in mind: To harness the power of the media and use it to change the world.

I have yet to meet the artist who created this. I hope you’re out there, right now, reading this. You were right. I AM the media. YOU are the media. WE are the media.

THE FUTURE.

It’s time I let you in on a little secret.

Under the Culture started out as a competition, a conceptual exercise which was born through a much-needed kick up the arse by Ogilvy, who invited myself and all other students from The Red & Yellow School of Advertising and Universities across South Africa to take part in the Ogilvy Graduate Programme.

If you want to know more about the OGP, check it out:

I developed a concept for a blog which became Under the Culture. Before I entered the OGP I was just an advertising student – about to embark on a career in advertising. My primary focus was, and still is to change the world and the advertising industry from the inside out, and to use the power of conceptual thinking and the media to make it happen; Under the Culture has inspired me to create a platform and to connect the right people in order to do this.

I may or may not be what Ogilvy is looking for, but one thing is for certain: I will continue to dig beneath the surface to bring you content that has depth and integrity. I write for me, and I write for you. Until now, this has been an experimental journey and a means for me to explore the world I live in, as well as an opportunity to build a tribe of like-minded people.

Thank you to all of you who are a part of this journey, you mean the world to me. This has been the most liberating period of my life, and to all of you who are loyal followers of Under the Culture, I thank you from the bottom of my heart.

Under the Culture is currently undergoing expansion. I am looking at new ways of connecting people in order to take Under the Culture into the next phase. This is evolving into more than just a blog.

I am still a student…So, over the next 2 months I’ve got to work on my portfolio, because in T minus 2 months I will be graduating. I’ll still here, I’m not going anywhere. However, the majority of the work will be happening behind the scenes.

We are entering a new paradigm, and Under the Culture is intimately involved in making this a reality. It’s a party, and you’re all invited.

If you have any questions, or would like to be involved in the development of Under the Culture, you can email me: barcsim@gmail.com or find me on Twitter:@MakingNoisyLove

Love.

ANOTHER CAPE TOWN SHOOTING.


Some stay under the radar forever. For others it’s only a matter of time before they blow up (in the metaphorical sense).  ANOTHER SHOOTING PHOTOGRAPHY is of the latter. His lens is constantly firing, and his eye for the Cape Town underground is sharp. Take a look.

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