Hello lovely people.

I am officially done with college now, and am officially a qualified copywriter. I’ll be embarking on a relentless voyage into the world of advertising, starting early 2013, where I’ll be learning everything there is to know about the industry itself, so that I can demolish and then create a new framework from the inside out.

I’ve spent the last month getting my portfolio done and this is why I’ve been so distant. But, my subconscious has been hovering and scouring and delving into the evolution of Under the Culture.

In just under a month I’ll be setting off on a journey into East Africa, where I’ll be exploring Malawi, Rwanda, Tanzania and Zanzibar so that I can get a fuller understanding of our place on the African continent. I’ll be documenting what I find, and will bring back insights into African culture as a whole.

We live in Cape Town, which can be easily mistaken for a peninsula off the coast of Europe, but, we are African to the core. This is why Under the Culture is expanding its scope to include Africa. We are not an island unto ourselves, in the same respect that we are not byproducts of the media.

God, I’m excited. I cannot wait to start a dialogue with all of you again as we move into the new paradigm.



Our world is a construct of our imagination. Everything involving human action is a construct. We’ve made up language, numbers, names, institutions, money, love, hate and everything in-between. We are not the constructions that we imagine ourselves to be. We ARE the creators, the silent observers, the decision makers. If we have imagined THIS world into to being, then we must imagine THE NEW WORLD into being. THE NEW WORLD is the world that is happening right now. It is not a future world. THE NEW WORLD is born out of pure awareness, and not out of ideology.

We Are Connected.

We’ve all heard the terminology: We are all one. We are all connected. We’ve heard it so often that we take it for granted as to the extent of our connection. During our daily meanderings, we over look the subtle flow of energy between us. When we raise our awareness a notch or two, we start to notice that we exist because of each other, and that every single thought and movement spreads into the world, bouncing and morphing between us and through us creating the “quantum soup” that we call life on earth.

The urge to write this arrived today, during my post Rocking the Daisies wave of synchronicity, while observing myself in my interactions with my friends. However, the seed was planted on Saturday night. Time: 11:42 pm. GPS Cordinates: -33.47’ N 18.52’’ W, or more commonly known as the Red Bull Electro Stage. Jamming to symphonic beats. Synched. Morphed together like a forest of waving branches in a hurricane of orgasmic beats.

The DJ’s: Twelv & Thesis. Lined up across four turntables. They looked like astronauts taking the helm of a spaceship. Videos projections. Surveilance footage cascading into 8-bit heaven. Futuristic. Conceptual. Poignant. The visuals mingle with the experimental beats. We’re teleported into the year 2078.

 I look around me. All eyes are up, looking into each other. We’re sensing each others rhythm. We’re locked into one dance. Our bodies melt. Our personal space is obliterated in a surge of serotonin and sweat. We see each other. Bodies liquefy into a river without a beginning or an end. Souls weaving. A vortex. Warping. Merging. Colliding. Fusing together in a cosmic stomping ground.  Time travelling. Gathering the past. Stirring it into the present.

We move because of the music. The music moves because of us.

I reach my apex. The beat moves on.

Time: 02:16 am.

Place: Somewhere between Red Bull and Main Stage.

Our bodies still swaying in a translucent symphony of sex and symmetry. A giant beach ball. Bouncing down the slope. Grown men and women chasing and kicking and diving and recovering the inner child. Laughter. Tomfoolery.

We skip another 25 metres and the sound of Block Parties’ This Modern Love takes over. The sound reverberating through the earth and up our legs and into our chests. The beat goes on. Weaving in and out of each other. Daisies blossoming from under our shoes.

The hinges of society completely and utterly ripped apart. Everyone is open. Laid bare. Huston, we have lift off.

Rocking the Daisies proved to be the ultimate microcosm of the potential for life on earth. A world where boundaries don’t exist. A world where we are free to be ourselves. A world that is already here. And we made it.


It’s time I let you in on a little secret.

Under the Culture started out as a competition, a conceptual exercise which was born through a much-needed kick up the arse by Ogilvy, who invited myself and all other students from The Red & Yellow School of Advertising and Universities across South Africa to take part in the Ogilvy Graduate Programme.

If you want to know more about the OGP, check it out:

I developed a concept for a blog which became Under the Culture. Before I entered the OGP I was just an advertising student – about to embark on a career in advertising. My primary focus was, and still is to change the world and the advertising industry from the inside out, and to use the power of conceptual thinking and the media to make it happen; Under the Culture has inspired me to create a platform and to connect the right people in order to do this.

I may or may not be what Ogilvy is looking for, but one thing is for certain: I will continue to dig beneath the surface to bring you content that has depth and integrity. I write for me, and I write for you. Until now, this has been an experimental journey and a means for me to explore the world I live in, as well as an opportunity to build a tribe of like-minded people.

Thank you to all of you who are a part of this journey, you mean the world to me. This has been the most liberating period of my life, and to all of you who are loyal followers of Under the Culture, I thank you from the bottom of my heart.

Under the Culture is currently undergoing expansion. I am looking at new ways of connecting people in order to take Under the Culture into the next phase. This is evolving into more than just a blog.

I am still a student…So, over the next 2 months I’ve got to work on my portfolio, because in T minus 2 months I will be graduating. I’ll still here, I’m not going anywhere. However, the majority of the work will be happening behind the scenes.

We are entering a new paradigm, and Under the Culture is intimately involved in making this a reality. It’s a party, and you’re all invited.

If you have any questions, or would like to be involved in the development of Under the Culture, you can email me: barcsim@gmail.com or find me on Twitter:@MakingNoisyLove



Some stay under the radar forever. For others it’s only a matter of time before they blow up (in the metaphorical sense).  ANOTHER SHOOTING PHOTOGRAPHY is of the latter. His lens is constantly firing, and his eye for the Cape Town underground is sharp. Take a look.


This is beautiful.

From the album: ‘MEET ME IN THE CITY’.


A thought that came to me while reading a newspaper.